Articles
Short, practical, no fluff.
Why the first reply wins: what a study of 2,241 companies found about enquiry speed
An HBR study found the average reply to an online lead took 42 hours. Replying within an hour made firms about seven times more likely to reach the person.
How ChatGPT and other AI assistants decide which local business to recommend
AI assistants search the web and read trusted sources before naming a business. Here is what they read and what you can fix.
How to get more Google reviews without being pushy
Most happy clients never leave a review because nobody asked at the right moment. A simple after-job routine fixes that.